In 2018, trucking was a good place to be. An increase in shipping demand, combined with a shortage of trucking capacity, helped boost load rates and drive more revenue for most carriers. Fuel costs were relatively low, e-commerce was up and taxes were down.
The trucking industry slowed down though in 2019. After a rush to fill capacity, there were more trucks and equipment available, fuel was still cheap and load rates took a hit. The trade dispute between the U.S. and China caused uncertainty, resulting in increased tension. And there were more than twice the number of bankruptcies declared in trucking, year-over-year from 2018.
Business might be slow right now for your trucking company, forcing you to make some tough decisions. But that doesn’t mean you should panic. Fortunately, there are many tactics you can implement to get through the tough times and prepare for a friendlier market. Here are ten strategies to consider – Some may sound familiar, but others might offer you a new perspective on how to survive a slow trucking market.
Devise a Backup Plan
Veteran fleet owners and independent owner-operators who have lived through a few cycles in the trucking business know that the good times do not last forever. To protect your company and your employees, you need a Plan B that you can put into action during the lean times. What kind of work can your people and equipment do when rates and traffic are down in the lanes you usually run?
In coming up with an effective backup plan, you need to pay careful attention to the market. What areas of the country are seeing better growth and freight movement? Could your fleet benefit from serving different shippers and population centers that have higher demand? If you lease most of your fleet’s equipment, would now be a good time to shift into a different trucking mode that is moving more tonnage at better rates?
While much of the trucking industry is experiencing a slowdown, there are still good opportunities. Transportation and warehousing together are still set to grow modestly, as projected, for the year. Updated infrastructure and new technologies are offering opportunities to bring in greater efficiencies, so that in some areas of logistics more work can be done in less time.
Can your fleet play a role in one of these expanding areas of the market? While times are tough right now, this might present a chance to retool your fleet while putting your drivers and power units to work.
Find New Income Opportunities
Using your connections and familiarity with the trucking business can help you generate some cash on the side. One way of doing this is by becoming an agent for RTS Financial. When you refer a friend or a business contact to RTS Financial’s factoring services, you receive a commission each month for as long as your referral remains an RTS Financial client. It is an easy way to generate steady income with minimal effort. To learn more about this opportunity, visit our Agent Program page.
Analyze Your Cash Flow
As always, you need to know how much money moves through your company and if that cash flow is going to be enough to sustain it. While this can be easier said than done, it’s important to think about the future.
Do you have any money left over after paying your bills and one-time expenses? If your company is not yet profitable, you need to know your break-even point. Breaking even is when revenue equals all of your fixed and variable costs. You’ll need to determine a profit margin that funds your company while also allowing you to put some money away to get through the lean times. For more information about financial statements and cash flow, read our guide.
Set Realistic Revenue Goals
One mistake some trucking fleets made several years ago, and again in 2018, was trying to grow too fast. Today, some of those businesses have cut jobs or closed their doors.
If your company is still new to trucking, study your market and develop some revenue goals that are ambitious but achievable. Have a plan for how you will handle that growth through available cash, headcount and assets. Likewise, plan to have some cash on hand for when new business opportunity slows down. Growth is good, but it can initially drain cash and other assets. Additionally, if you don’t already, you should look into factoring services that will build your cash flow and help you through your growth plans.
When times are good, it is tempting to pump all of your profits into buying new equipment and adding headcount to your company. A potentially smarter play is to put a portion of that money into investments that can be liquidated when your company needs the cash. Work with a certified public accountant (CPA) or a financial planner to build a portfolio of stocks, bonds and mutual funds where your money will grow until you need it. Another approach is to invest some earnings into real estate, though it is not as liquid as the stock market. Volatility in the real estate market might mean you have to cash out when your holdings have lost some of their value.
Now is a good time to explore areas where you can cut spending without damaging your business. Take a critical eye to fixed costs like office space, payroll, equipment agreements and service providers. Can you lease less-expensive office space? Can you outsource some of your back-office functions to companies that specialize in that work? Even something as simple as switching telecom providers can potentially save your company hundreds of dollars per month. These numbers can add up over the course of a year or more.
Consider doing away with anything that is not essential to your business, such as the copier that can be replaced with a more modern solution. For contracts that are up for renewal, try renegotiating terms that are more favorable.
Know When You Need Financing
The right time to seek outside funding is before the point when your company desperately needs it. Avoid the mistake that many business owners make by waiting too long to get financing.
Understanding your company’s strengths and weaknesses, your available cash flow and your market are essential. Do you need capital to survive a downturn or to purchase equipment and trucks? Different stages in your company’s life can call for different forms of financing. Factoring, or accounts receivable financing, may be a good fit because you incur no debt and there are no limits to the amount of funding.
At other times, you may be willing to take on debt to fuel your company’s growth. It is important to plan your debt so that it follows the life of the asset it is financing. For example, taking out a five-year loan for equipment that fully depreciates in three years is a bad financing strategy.
Although a less tactile strategy, it’s nonetheless more important than ever to stay informed on industry news. This is especially crucial at a time when things like the U.S.-China trade dispute are ongoing and unresolved. Keeping up with RTS helps, as we’ll always be monitoring the industry with your needs in mind. A daily or weekly check-in with trusted news sources can also help you plan in both the short and long terms.
Calculate the benefits of financing for your company (growth, sustainability) against the risks (debt, default). Can your company afford to take on debt? How much should you borrow? Are you comfortable putting property or equipment up as collateral? Could your company survive if you default? Explore all your financing options, from factoring and alternative lenders to banks, to find the right fit.
Also, take a strategic approach to managing your assets. Does your company really need brand new trucks and equipment to operate effectively? New equipment often requires big down payments and interest that can eat up your cash flow. Equipment lease agreements are more flexible and require less working capital.
Seek Advice from Reliable Partners
Building a first-rate company that endures ups and downs in the trucking market will require some outside expertise. You need to assemble a team of advisors who know your industry and have more than just a monetary interest in your company’s growth. This team can include bankers, CPAs, financial planners, legal counsel and other lenders like a factoring company.
Not all of your advisors need to come from the legal or financial community. You can benefit from friendships with other fleet owners who are veterans of the industry. Seek out mentors and consider forming an advisory board of entrepreneurs. You might need some outside help in building a business that will last in the challenging trucking industry.
Still have questions about ways to make it through a tough market? Contact RTS Financial today.